Nestle Kasambuhay Habambuhay Films - 4005 Words

Critique on the Filipino values presented in the films with emphasis on the following: emotion and motivation; family relations; smooth interpersonal relations, cognition and world view. Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood. - Walt Disney (1901 – 1966) Walt Disney was right in saying that movies really do play a role in shaping young lives in what it is expected of them when they grow older. Now a days, this is indeed true whether it is a short or full feature film. It is made more possible through the children’s exposure to different mass media. Movies can be easily watched through cable TV, video streaming through the†¦show more content†¦Needs that are very essential to a child’s development. Thank God for the arrival of the child’s grandfather, showering him with all the attention that he needed. In true â€Å"Kuya Bogie† style, they created a tale of Josh as the hero saving the queen (his mother) from the evil COMPUTER. Their story is basically the projection of what the child was feeling – he was fighting against the computer, which symbolized his mom’s work,. Work , which was engulfing his mom in its world where he was practically left out of the picture. Often in Filipino families, the grandparents are the ones who are showering their grandchildren with material things to the point of spoiling them. I usually see this scenario in my class. Lola or lolo is the one attending the Parent-Teacher Conference because the parents are just too busy with their work. One student told me that his lola pays for all their trips abroad. She is the one feeling sad when her grandson does not do well in school. â€Å"How about mommy? Where is she? â€Å" I asked. â€Å"Always on the phone.† Since a lot of Filipino women are joining the workforce, the children often find themselves in the care of their grandparents. There are pros and cons in this set-up. The good thing is the children are not just left with the yayas or in other countries the daycare. They are placed in the hands of family, which is great. But this leaves the parents complacent with their child’s well being. They feel

Christopher Columbus Hero Or Villain - 1658 Words

Christopher Columbus is an internationally celebrated explorer, due to his voyages to Central America during the Age of Discovery, a period between 15th and 16th centuries where explorers would be supported by countries to claim land. Columbus was an Italian explorer, on a conquest for gold and riches, who was sponsored by the monarchs of Spain, Ferdinand of Aragon and Isabella of Castile, to travel to Southern Asia. Columbus proposed the idea of traveling from East to West, rather than traveling along the borders of countries and continents, such as Africa and Asia, to Eastern countries for gold, spices, and other riches. When Columbus succeeded in making land fall, he thought he landed in Southern Asia, but rather he landed in†¦show more content†¦Before the voyage began, he promised his sailors a large reward for the man who saw land first. While on the expedition, Rodrigo, a sailor, saw land and told the rest of the boat, on the morning of October 12, 1492. As Rodrigo a nticipated his reward, Columbus said he saw a light the evening before and retrieved the reward for himself (Zim 3). On the whole, Columbus did not take care of his crew, but rather only cared for himself. On the exterior, Columbus seemed to be a generous and gracious man, by offering a reward for a completed job, but on the interior, Columbus was greedy and self-serving, by taking the reward from a well deserved sailor. He considered himself superior to his crew and denied a promise to them. He continued to fend only for himself and became excessively arrogant throughout the conquest. Columbus should be remembered as a greedy and self-serving explorer. In addition to being greedy towards his crew, Columbus was greedy towards to the natives. When Columbus arrived in the New World, the natives believed he came from the heavens, due to advanced technology, the reputation of curing diseases, and the Spaniards appeared foreign to the natives, implying they must be from the heavens. Ov erall, the natives were curious and interested in Europeans and tried to please them. The natives brought them food and clothes, bathed them, allowed them to sit in a chair similar to a throne, and gave them valuable information regarding theShow MoreRelatedChristopher Columbus : Hero Or Villain?884 Words   |  4 PagesRian White Crawford 3rd Christopher Columbus: Hero or Villain? In elementary school students are taught that Christopher Columbus is some godly hero who discovered that the earth was round and a shorter route to â€Å"Asia†. They even have a day dedicated to him. Typically, children are gullible and just believe what they are taught, rather than actually researching and learning the history on their own. As a child one’s brain is not developed enough to possess a sense of moral discernment. Also, childrenRead MoreChristopher Columbus: Villain or Hero? Essay458 Words   |  2 PagesIn 1492, Christopher Columbus unintentionally discovered America, when he landed in the Caribbean Islands, while looking for a direct sea route to Asia. Despite the fact that Columbus believed he had found a direct sea route to India, he has been called the discoverer of America and hailed as a hero. More recently, however, he has been called a villain, with accusations saying that not only did he not discover America, but also that he was the cause of slavery and oppression in the Americas. TheseRead MoreResearch Paper - Is Christopher Columbus a Hero or Villain2022 Words   |  9 PagesChristopher Columbus found a new world and jumpstarted an age of exploration like no other. 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Loewen we will investigate the true importance of Columbus. nbsp;nbsp;nbsp;nbsp;nbsp;In the essay written by Jeffrey Hart entitled, â€Å"Discovering Columbus†, he argues strongly that, in fact, Columbus did discoverRead MoreChristopher Columbus was not the First to Discover America Essay652 Words   |  3 PagesPeople argue that Christopher Columbus was the first to find America, but other people argue that the Native Americans were the first ones in America. In 1492 Christopher Columbus voyages from spain to the Americas not knowing what was there. So was Christopher Columbus the first one to find out about America? Would he be a hero or a villain for saying he did, or saying he did but actually didn’t and just wants to get the credit for it. Why people believed that he would be a hero is because, theyRead MoreThe Difference between Myth and Reality about Christopher Columbus606 Words   |  3 Pages Christopher Columbus is a name known to nearly every American that has ever had an elementary education. He is imagined as the brave explorer that against all odds prevailed in his belief of a round earth. Credited with the discovery of America, Columbus has a holiday and even the Nation’s capitol and a powerful Catholic service organization are named after him. What isn’t as well known is the dark side of his arrival to the New World. Though he did make the first steps in founding modern AmericaRead MoreAnother Side of Christopher Columbus Essay755 Words   |  4 Pagesmainland-America. These people could rightly be called Native Americans/Indians. However primitive these people were, they were very organized. In a much busier world (Spain), lived a very adventurous, religious, and loyal man named Christopher Columbus. Born in Genoa, Italy, Christopher Columbus was the son of a very skilled weaver. He was an expert sailor, thus earning the title of â€Å"Admiral of the Ocean Sea† for himself after his successful expeditions. He had a favorite ship, Santa Maria although he had twoRead MoreChristopher Columbus As A Hero1211 Words   |  5 Pagescelebrate Columbus Day; whether Christopher Columbus, the man with a holiday named after him, the man who â€Å"discovered† America, was really hero. There are people who claim that Columbus was, in fact, someone to be celebrated. This is false. Christopher Columbus was, most blatantly put, a villain. He deserves this status because he did not discover the land now known as America, he forced his beliefs onto others, and he utterly destroyed the lives of unknowing, innocent people. Christopher Columbus is mainly

Principles and Practice of Marketing System

Question: Discuss sbout the Principles and Practice of Marketing System. Answer: Introduction According to Jobber and Ellis (2012), every company and organization is entrusted with the responsibility to abide by certain principles for carrying out the marketing activities in an efficient manner. This report excavates the principles that Apple adheres to for the execution of efficient and effective marketing. An insight into the current strategic position of Apple assists in the creation of a prospective marketing plan, which possesses the flexibility to expand the business of Apple within the threshold of Australian market. Background of the Company and Product Apple has achieved accolades and glory by adding an innovative touch into the lives of the public domain by bestowing products, such as, iPhone, iPad, Mac, watch, accessories and what not (Apple.com 2017). The widespread popularity of Apple covers every corner of the world. However, focusing on such diverse reputation contradicts the focus of the assessment on Australian market. The secret behind this reputation is the presence of skilled and efficient artisans, who toil hard to bring smiles on the faces of the customers. The entrance of iPhone 8 has given a tough competition to Apple. As a matter of specification, there has been a noticeable decline in the sales revenue by 3%. In order to cope up with the situation, buttons were removed from the home screen. Along with this, headphone jack was also removed. These steps reflected the desperate attempts of the Apple personnel to witness an escalation in the sales revenue (Forbes.com 2017). Situational Analysis (PESTLE and SWOT) Justification Political Political unrest Economic Imposition of harsh and orthodox policies High exchange rates Inflation Social Changing lifestyle of the customers Brand perception Technological Adoption of bigger screens Payments for applications within android phones Cyber crimes Legal Compliance to the IT legislations Policies Environmental Waste disposal Solid Waste Management Cutting on the consumption of power Table 1: PESTLE analysis of Apple Strength Variety in the products Financial flexibility to achieve escalation in the sales revenue Brand awareness Presence of hardworking team Weakness Fluctuating prices Lack of clarity in the outcome estimation Excess popularity of the iPhones Faulty services Opportunities Increasing demand of the products and services Effective communication channels Investments in the commonwealth countries Threats Negligent attitude in maintaining the pace with the contemporary brands Involvement in illegal activities Violation of the company norms Customer switching over to android Table 2: SWOT analysis of Apple Objectives To invest in the markets of commonwealth countries of UK Justification Specific Investments in the foreign market would expand the market size, scope and arena of Apple. Measurable Joint ventures between UK ambassadors and Apple company managers in the Australian market , regarding penetration into the electronics sector, reflects the measurability of this recommendation Achievable Joint ventures enhance the stability in the relationship between the two countries results in the free movement of goods, which satisfies the needs, demands and requirements of the customers. Realistic The presence of effective communication channels, skilled and efficient artisans makes this recommendation a realistic one Target Effective utilization of the available resources possesses flexibility to escalate the market share by 10% in the period of one year from Oct 2016 to September 2017 Table 3: SMART Recommendations for Apple Target market Focusing on the old age inhabitants of Australia would be an innovative concept for Apple. The sleek design of iPhone 8 would be easy to carry during travels and tours. Installation of lucrative features would never let the elder people feel alone. Briefing the elder customers in a form of training at the launching party would enhance the brand image of Apple among the customers (Sheth and Sisodia 2015). This training would help the elder people to be acquainted with the features of the android phones. Putting several features within iPhone 8 would be a gradual progression towards the achievement of efficiency within the operational tasks of Apple company within the Australian market. Consumer behavior of the target market Bringing innovative features in the iPhones generates an urge among the Australian inhabitant, especially the older people to explore the unknown realms of technology (Verhoef and Lemon 2013). Along with innovation, consideration of quality within the services enables Apple company managers to witness high involvement of the Australian inhabitants. Adoption of social media marketing is a prospective feature in this direction. Effective utilization of social media would enhance the parameter of corporate social responsibility of the Apple company from the boundary of Australia to infinity. Effective consideration to both quality and innovation influences the purchasing decisions of the customers (Armstrong et al. 2014). Marketing strategy Sleek design of iPhone 8 would lure the customers. Moreover, it would be easy to carry during travels and tours. The provision of stands would help the customers to place it easily on the tables. The facilities of GPRS, camera, games, video conferencing, whatsapp calls and various other apps would add a modern touch in the lives of the customers, especially the elder ones. Bearing in mind the income and lifestyle of the customers helps the company in setting reasonable prices of the iPhone 8. Taking assistance from the Trade Union members would assist Apple Company of Australia to carry out the export and import activities without encountering financial crisis. This would also be assistance in terms of handling the situations such as inflation, fluctuating prices and high exchange rates. Organizing the launching parties in close proximity to the customers is an added advantage for the company (Apple.com 2017). Targeting supermarkets would help the management of the Apple Company in Australia to attract more customers. This is in reference to the clustering of large number of customers in the supermarket area. Hiring celebrities for the launch of iPhone 8 would enhance the popularity of Apple. Emerging successful in the experimentation with the marketing experimentation would increase the scope and arena of Apple within Australian threshold. This expansion is a gradual progression towards foreign market penetration, which enhances the reputation and popularity of Apple as a brand. Hiring sponsorships for the celebrity launches would authenticate the promotional activities of Apple Company in Australia. Implementation Strategizing the marketing activities according to their priority possesses flexibility towards the adoption of change within one. By this time, the company would attain enough flexibility to increase sales revenue. The revised plan would provide innovative quality iPhones to the customers (Apple.com 2017). Taking into consideration the opinions of the stakeholders and shareholders would help the Apple Company of Australia to implement the proposed strategies in a proper manner. Inclusion of legislations within this implementation would establish authenticity in the marketing activities of Apple Company in Australian market. Moreover, it would be an assistance in preserving the trust, loyalty and dependence of the customers. Maintaining checklists would help the managers of Apple to evaluate their exposed performance. Maintenance of consistency in the execution of evaluation would bring noticeable improvements in the performance of Apple Company within the Australian market. This refinement possesses flexibility to upgrade the reputation of Apple from the Australian threshold to the foreign borders. Conclusion The marketing plan occupies the central position in this assignment. Attachment of evaluation after an exposed performance helps the Apple Company of Australia to judge the effectiveness of the exposed performance in terms of the identified and specified requirements. Emerging successful in the execution of this step would provide Apple to enjoy competitive advantage in the native lands as well as in the foreign markets. References Apple.com (2017) About Us. [online] Available at: https://www.apple.com/au/ [Accessed 1 April. 2017] Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. forbes.com (2017) Apple iPhone 7 Sales Cut. [online] Available at: https://www.forbes.com/sites/ewanspence/2017/01/18/apple-iphone-7-sales-cut/#6219cf6c5642 [Accessed 1 April. 2017] Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Verhoef, P.C. and Lemon, K.N., 2013. Successful customer value management: Key lessons and emerging trends.European Management Journal,31(1), pp.1-15.